Digital Marketing Specialist Salary in the UK
Digital marketing specialists manage online marketing campaigns including SEO, PPC, social media, and email marketing to drive traffic and conversions.
Digital Marketing Specialist Take Home Pay
On the average Digital Marketing Specialist salary of £38,000, you would take home £30,880 per year (£2,573.30 per month) after tax and National Insurance.
Effective tax rate: 18.7%|Marginal rate: 20%
Digital Marketing Specialist Salary by Location
Digital Marketing Specialist salaries vary significantly by region. London typically offers the highest salaries but also has a higher cost of living.
Digital Marketing Specialist Salary Growth (2020-2025)
See how Digital Marketing Specialist salaries have changed over the past 5 years, including inflation-adjusted real growth.
+20.4%
Total Growth
+£6,443
Salary Increase
+3.8%
Annual Growth Rate
-5.9%
Real Growth (Inflation Adj.)
Year-over-Year Changes
Key Skills Required
Typical Qualifications
- Marketing degree (or equivalent)
- Google certifications
- Portfolio of campaigns
Digital Marketing Specialist Career Progression
What Does a Digital Marketing Specialist Do?
Industries Hiring Digital Marketing Specialists
Calculate Your Take Home Pay
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Your Income
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Take Home Pay
£30,879.60/year
81.3% of gross income
- Gross Income£38,000.00
- Taxable Income£25,430.00
- Income Tax-£5,086.00
- National Insurance-£2,034.40
- Total Deductions-£7,120.40
18.7%
Effective Rate
20%
Marginal Rate
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Digital Marketing Specialist Salary FAQ
What is the average Digital Marketing Specialist salary in the UK?
The average Digital Marketing Specialist salary in the UK is £38,000 per year. Salaries typically range from £25,000 for entry-level positions to £55,000 for senior roles.
How much does a Digital Marketing Specialist earn in London?
A Digital Marketing Specialist in London earns an average of £45,000 per year, which is 29% higher than the national average.
What is the take-home pay for a Digital Marketing Specialist?
On the average Digital Marketing Specialist salary of £38,000, you would take home approximately £30,880 per year (£2,573.30 per month) after income tax and National Insurance.